How does Amazon handle expiry dates?
Shelf life is an operational currency on Amazon, and healthcare brands spend it faster than most.
Anything consumable is treated as expiry-dated stock. Units must arrive with a minimum remaining shelf life, commonly around ninety days plus the expected time to sell, with the date printed where Amazon’s scanners expect it. As stock approaches its threshold, Amazon removes it from sale and disposes of it or returns it, at your cost.
For healthcare brands this turns shelf life into a supply chain metric. Time spent in production queues, sea freight or slow check-in is sellable life you have already paid for and cannot use.
The discipline is batch-aware forecasting: know the dates on every batch in the network, sell through in date order, and never send more short-dated stock than the sales rate can clear before the threshold bites.
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