We're bringing healthcare into the digital age.

Vision

WP strives to empower our clients in their mission to enhance global health and quality of life. Our approach involves seamlessly aligning with businesses, acting as an extension, handling all the intricate details to amplify your brand's presence on Amazon in an agile and risk free manner.

Mission

WP's full service partnership model Deliver, Protect and Grow is tailored to facilitate the growth of healthcare, beauty, and OTC pharma brands on the Amazon marketplace. Drawing on our deep expertise in healthcare, pharmacovigilance, and online marketplace distribution, we deliver customised solutions to maximise your brand's impact and visibility on Amazon.

WP's journey through the years

Humble beginnings

In 2010, WP launched as an online distributor for healthcare brands. Beginning as a small, pioneering team, WP gained firsthand experience and mastered the intricacies of Amazon's operations.

Global expansion

In 2015, WP opened up to the global marketplaces of Amazon. Distributing healthcare products globally on the Amazon marketplace. This quickly moved WP to become a leading distributor in five Amazon categories, including OTC Pharma, Healthcare and Cosmetics.

Strategic shift

As WP forged robust relationships with its partners, it evolved towards establishing broader strategic alliances. Recognising the pressing need of healthcare brands for comprehensive end-to-end Amazon management support. WP utilised its extensive Amazon expertise to transition into an Amazon Accelerator for OTC Pharma and Healthcare Brands on the platform.

Full-service model launch

In 2017, WP unveiled its pioneering full-service healthcare partnership model, aimed at elevating Amazon offerings for selected partner brands. The objective was to establish enduring strategic partnerships with OTC Pharma and Healthcare brands on a global scale.

Accelerated success

By 2023, WP had facilitated £40 million (50 million USD) in sales through its full-service partnership model, showcasing a dedication to continuous growth and innovation. Yet, this was just the beginning …

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Meet the team

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Ash Shah

Managing Director

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Sam Wandi

Operations Director

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Rini Sharma

Commercial Manager

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Micheal Anthony

Finance Director

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Mauli Shah

Product & Brand Research

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Alan Charlton

Regulatory & Operations Manager

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Harvey Barrow

Operations and FC Manager

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Josh Paul David

Global Supply Chain Manager

Speak with a WP consultant to explore growth prospects for your brand

Book a free audit

FAQ

01

How can WP enhance my brand's presence on Amazon?

With over 14 years of industry expertise, WP has assembled a proficient team capable of overseeing the entire Amazon pipeline. Through our comprehensive service agreements, we procure inventory in bulk from clients. WP adeptly handles warehouse management, storage, and FBA preparation, seamlessly injecting inventory into both Seller and Vendor accounts on Amazon.
We undertake all necessary behind-the-scenes operations to elevate your brand. From crafting brand designs to devising and executing advertising strategies, WP ensures your brand ascends to new heights. Moreover, we safeguard your brand against unauthorised third-party sellers and counterfeit products, delivering a complete end-to-end service.

02

How much will it cost?

Our clients reap significant benefits from our services: we purchase inventory from them without invoicing monthly.
Operating with utmost transparency, we collaboratively establish a mutually beneficial cost price for purchases, providing a breakdown of each individual cost.

03

Can you provide just 1 service instead of a full service agreement?

In short, yes, however...
At WP, we value forging enduring, mutually advantageous partnerships. Many of our clients have remained with us for over 5 years, attesting to the benefits of our wholehearted commitment to their brand. Therefore, when collaborating on a single service, our aim is to cultivate a broader, more comprehensive relationship over time.

04

How long does it takes to get results?

The timeframe for this process differs from one brand to another. However, within the first 30 days, we'll gather ample data to furnish you with a comprehensive forecast detailing anticipated results and avenues for growth. Additionally, starting from day one, our clients gain access to the WP Analytics Dashboard, enabling them to track their brand's progress.