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World Products
About WP

We're bringing healthcare into the digital age.

For over 14 years, WP has been serving Health, Beauty and OTC Pharma brands on Amazon — offering full-service partnerships to enable unrivalled online experiences.

Vision

WP strives to empower our clients in their mission to enhance global health and quality of life. Our approach involves seamlessly aligning with businesses, acting as an extension, handling all the intricate details to amplify your brand's presence on Amazon in an agile and risk free manner.

Mission

WP's full service partnership model Deliver, Protect and Grow is tailored to facilitate the growth of healthcare, beauty, and OTC pharma brands on the Amazon marketplace. Drawing on our deep expertise in healthcare, pharmacovigilance, and online marketplace distribution, we deliver customised solutions to maximise your brand's impact and visibility on Amazon.

Our story

WP's journey through the years.

  1. 2010
    Founded

    WP launches as an online distributor for healthcare brands, a small team learning Amazon from the inside.

  2. 2015
    Global

    We open up to Amazon's international marketplaces, becoming a leading distributor across five categories including OTC, healthcare and cosmetics.

  3. 2016
    The shift

    As partnerships deepen, WP moves from pure distribution towards full, end-to-end marketplace management.

  4. 2017
    Partnership

    We unveil the full-service partnership model, Deliver, Protect and Grow, built for enduring relationships with healthcare brands.

  5. 2023
    At scale

    The model has generated tens of millions in sales for partner brands. And this is only the beginning.

  6. Now
    The partner

    Today WP is the pharmaceutical commerce partner for healthcare, beauty and OTC brands, King's Award-winning and live across 16+ marketplaces on four continents.

14+
Years of experience
£100m+
Revenue generated
Top 0.1%
of global Amazon sellers
The team

The people behind the machine.

Shot in the studio and on the floor — the team that runs your brand.

  • A member of the World Products team
  • A member of the World Products team
  • Scanning stock in the World Products fulfilment centre
  • A member of the World Products team
  • The World Products team at work
  • Handing over a hi-vis vest before heading onto the World Products fulfilment floor
  • A member of the World Products team
  • A member of the World Products team
  • On the packing line at the World Products fulfilment centre
  • A member of the World Products team
  • The World Products team at work
  • A member of the World Products team
  • The World Products team in a planning session
  • A member of the World Products team
  • A member of the World Products team
  • At the desks in the World Products office
  • The World Products team at work
  • A member of the World Products team
  • The World Products team working together in the office
  • A member of the World Products team
  • The World Products team at work
  • A member of the World Products team
  • The World Products team at work in the fulfilment centre

Ready to have a chat?

Speak with a WP consultant to explore growth prospects for your brand.

Contact Us
FAQ

Questions, answered.

How can WP enhance my brand's presence on Amazon?
With over 14 years of industry expertise, WP has assembled a proficient team capable of overseeing the entire Amazon pipeline. Through our comprehensive service agreements, we procure inventory in bulk from clients. WP adeptly handles warehouse management, storage, and FBA preparation, seamlessly injecting inventory into both Seller and Vendor accounts on Amazon. We undertake all necessary behind-the-scenes operations to elevate your brand. From crafting brand designs to devising and executing advertising strategies, WP ensures your brand ascends to new heights. Moreover, we safeguard your brand against unauthorised third-party sellers and counterfeit products, delivering a complete end-to-end service.
How much will it cost?
Our clients reap significant benefits from our services: we purchase inventory from them without invoicing monthly. Operating with utmost transparency, we collaboratively establish a mutually beneficial cost price for purchases, providing a breakdown of each individual cost.
Can you provide just 1 service instead of a full service agreement?
In short, yes, however… At WP, we value forging enduring, mutually advantageous partnerships. Many of our clients have remained with us for over 5 years, attesting to the benefits of our wholehearted commitment to their brand. Therefore, when collaborating on a single service, our aim is to cultivate a broader, more comprehensive relationship over time.
How long does it take to get results?
The timeframe for this process differs from one brand to another. However, within the first 30 days, we'll gather ample data to furnish you with a comprehensive forecast detailing anticipated results and avenues for growth. Additionally, starting from day one, our clients gain access to the WP Analytics Dashboard, enabling them to track their brand's progress.