Shared targets & forecasts
Revenue, category rank, product range and marketplace coverage, set as shared targets rather than handed down, so both teams work to the same numbers.
How it works
We buy your products. That's the model.
WP is your authorised marketplace distributor: a joint business model with no fees, no retainers and fully-aligned incentives. Here is exactly how a partnership runs, end to end.
The joint business model
A partner with skin in the game.
We don't bill you to manage your Amazon channel. We buy your stock and become your distributor, so the operation, the cash-flow and the risk become ours.
In plain terms: we place purchase orders and buy your inventory at wholesale, then sell it as your authorised marketplace distributor. For you it works like any other wholesale account, a clean relationship with none of the day-to-day channel to run.
Everything downstream then becomes ours: the cash tied up in stock, the forecasting, the advertising investment and the operational risk. You supply the product and set the wholesale price. We turn it into a growing business on Amazon.
Your brand
You make the product and set a wholesale price with us.
World Products
We buy your stock, then run the entire Amazon operation.
Amazon
Live across every target marketplace: Seller, Vendor or Hybrid.
Customers
Your brand reaches the end customer, in stock and on-brand.
Stock flows forward.We pay you up front for it, and earn only on the margin between your wholesale price and the final Amazon sale.
Agency vs partnership
The difference is who carries the risk.
Same goal: a thriving brand on Amazon. Two completely different ways of getting there.
Commercial model
The agency model
Monthly retainer plus a percentage of ad spend, billed whatever happens.
The WP partnership
We buy your stock at an agreed price. No retainers, no fees, no monthly invoices.
Incentives
The agency model
Paid the same whether your brand grows or stalls.
The WP partnership
We only make money when your brand sells more. Fully aligned.
Risk
The agency model
Inventory and cash-flow risk stays on your balance sheet.
The WP partnership
Once we place the purchase order, the stock and the risk are ours.
Scope
The agency model
Advice and management. You still run the operation.
The WP partnership
We run the whole channel end to end: supply chain to advertising.
Pricing
The agency model
Opaque fees and mark-ups.
The WP partnership
A transparent pricing ladder: every cost shared, line by line.
The agency model
The WP partnership
Commercial model
Monthly retainer plus a percentage of ad spend, billed whatever happens.
We buy your stock at an agreed price. No retainers, no fees, no monthly invoices.
Incentives
Paid the same whether your brand grows or stalls.
We only make money when your brand sells more. Fully aligned.
Risk
Inventory and cash-flow risk stays on your balance sheet.
Once we place the purchase order, the stock and the risk are ours.
Scope
Advice and management. You still run the operation.
We run the whole channel end to end: supply chain to advertising.
Pricing
Opaque fees and mark-ups.
A transparent pricing ladder: every cost shared, line by line.
Total transparency
The pricing ladder.
We agree a cost price together and show you every rung between it and the Amazon shelf, including the margin we keep and the share we reinvest in growth.
Cost priceAmazon selling price
- Your cost to produce30%
- Your margin (the wholesale price we pay you)22%
- WP operation: fulfilment, ads, team30%
- Agreed growth reinvestment18%
Illustrative split only: your actual ladder is built with you and shared in full, rung by rung.
No hidden mark-ups. Ever.
Most brands have never seen inside an agency budget. We do the opposite. We agree a cost price together, then show every rung between it and the Amazon shelf, including the margin we keep and the portion we reinvest in your growth. There is no monthly invoice to reconcile, because there is no fee, just an agreed wholesale price and a cost breakdown you can follow all the way to the shelf.
- A cost price agreed together, not dictated
- Every cost between wholesale and shelf, shown openly
- A share of our margin reinvested into your growth
Who does what
You make the product. We do the rest.
You
- Make the product and agree a wholesale price
- Accept purchase orders
- Ship stock to one WP fulfilment centre
- Join the quarterly business reviews
- Watch performance live in WP Analytics
World Products
- Buy your inventory: no fees, no retainers
- FBA prep, labelling and compliance
- Listings, A+ content and brand store
- Advertising across three levels
- Brand protection and rogue-seller control
- Customer service, pharmacovigilance-trained
The joint business plan
One plan, built and owned together.
Before a single purchase order is placed, we agree the plan that runs the partnership.
Jointly-funded growth budget
One budget for advertising, content and store design, agreed up front and funded together, so growth investment is a joint decision, not a surprise on an invoice.
Range & launch plan
Which products lead, which follow, and how new launches enter the market with the best chance of ranking from day one.
Marketplace expansion roadmap
Which marketplaces and continents come next, and when, so international expansion is planned deliberately rather than chased opportunistically.
Open reporting
WP Analytics from day one. The performance we act on is the performance you see, live, with nothing saved for a monthly deck.
Brand protection plan
How pricing, the buy box and authorised-seller control are defended as the brand grows across more marketplaces.
The operating rhythm
A plan that never goes stale.
- Annually
The Joint Business Plan
We rebuild the plan every year: targets, budget, range and the marketplace roadmap for the next twelve months.
- Quarterly
Business reviews
Every quarter we step back together, read performance against the plan and reset priorities for the months ahead.
- Monthly
Performance updates
Every month brings a clear performance update, on top of the live numbers you can see in WP Analytics any day.
Getting started
From first call to first purchase order.
A clear, fast path to live: most brands move from discovery to their first order in weeks, not months.
- 01
Discovery calls
We start by understanding where your brand sits on Amazon today and what you want from the channel, then come back with a brand-specific growth strategy to get there.
- 02
Joint business plan agreed
Targets, the pricing ladder, the shared growth budget and the marketplace roadmap, all signed off together before any money changes hands.
- 03
First purchase order
We set up SKUs, integrate WP Analytics and build listings and content. You ship stock to one fulfilment centre, and from there the operation is ours to run.
- 04
Go live + 30-day review
Your brand goes live across its target marketplaces. At 30 days we review performance against the plan and set a data-led forecast for what comes next.
- 05
Continuous growth
The plan is reviewed every quarter and rebuilt every year, with new products and new marketplaces added as the partnership compounds.
Exclusivity, explained
Exclusive on Amazon. Everything else stays yours.
We ask to be your sole route to Amazon so the strategy is coherent and the brand is protected. Every other channel remains entirely your own.
We run, exclusively
Your Amazon channel
Seller, Vendor or the WP Hybrid Model, across every target marketplace and continent.
Stays 100% yours
- Your DTC website
- Retail & high street
- Wholesale accounts
- Other channels & territories
Exclusivity applies to Amazon only. Contract terms, including length, notice and payment, are agreed with each partner rather than fixed in advance, and there is no multi-year lock-in.
Why partners stay
We only win when you win.
That single fact changes everything. When your growth is the only way we grow, the relationship stops being a contract to police and becomes a plan we build together, which is why our best partnerships are measured in years, not campaigns.
- 0
- monthly fees or retainers
- 5+ yrs
- average partner relationship
- 100%
- transparent, line-by-line pricing
- 14 yrs
- running Amazon for regulated brands
See what the model would look like for your brand.
A 30-minute call with the senior team: your category, your current Amazon position, and where the growth is.
FAQ
Questions, answered.
How can WP enhance my brand's presence on Amazon?
With over 14 years of industry expertise, WP has assembled a proficient team capable of overseeing the entire Amazon pipeline. Through our comprehensive service agreements, we procure inventory in bulk from clients. WP adeptly handles warehouse management, storage, and FBA preparation, seamlessly injecting inventory into both Seller and Vendor accounts on Amazon. We undertake all necessary behind-the-scenes operations to elevate your brand. From crafting brand designs to devising and executing advertising strategies, WP ensures your brand ascends to new heights. Moreover, we safeguard your brand against unauthorised third-party sellers and counterfeit products, delivering a complete end-to-end service.
How much will it cost?
Our clients reap significant benefits from our services: we purchase inventory from them without invoicing monthly. Operating with utmost transparency, we collaboratively establish a mutually beneficial cost price for purchases, providing a breakdown of each individual cost.
Can you provide just 1 service instead of a full service agreement?
In short, yes, however… At WP, we value forging enduring, mutually advantageous partnerships. Many of our clients have remained with us for over 5 years, attesting to the benefits of our wholehearted commitment to their brand. Therefore, when collaborating on a single service, our aim is to cultivate a broader, more comprehensive relationship over time.
How long does it take to get results?
The timeframe for this process differs from one brand to another. However, within the first 30 days, we'll gather ample data to furnish you with a comprehensive forecast detailing anticipated results and avenues for growth. Additionally, starting from day one, our clients gain access to the WP Analytics Dashboard, enabling them to track their brand's progress.