Proof 01 · Longevity — The long partnership
Théa Pharma
The European ophthalmology specialist trusted WP with its entire Amazon business. The partnership has run since 2017 and now spans multiple marketplaces.
- 2017
- Partner since — the longest-running engagement on the record
- Top 10
- Best-sellers held in Amazon’s eye care category
- 2×
- Annual Amazon sales vs 2023 — six years into the partnership
WP is the full-service Amazon accelerator partner for Théa Pharmaceuticals, managing the end-to-end service for their Amazon business. The partnership began in 2017 with a tailored marketplace strategy and has deepened every year since.
Eye care is one of the most demanding categories on Amazon. Products sit close to the pharmacy counter, customers ask pharmacist-level questions, and the brands that win are the ones that treat the marketplace with pharmaceutical seriousness. That is the standard this partnership runs to.
The challenge.
Théa develops and markets eye care products trusted by ophthalmologists and pharmacists across Europe. That trust is hard won, and the open marketplace puts it at risk: listings anyone can edit, sellers nobody appointed, and customer questions that deserve a properly trained answer rather than a scripted one.
Théa needed its Amazon channel run to the same standard as the rest of the business, without building a marketplace operation in-house. The brief to WP: own the channel end to end, and make Amazon a place where the brand is presented, protected and grown properly.
Deliver
Availability first: an eye care brand that is out of stock loses more than a sale, it sends a loyal user to a competitor.
- Hybrid retail model: Vendor and Seller (Retail, FBA and FBM) run side by side, using whichever route serves each product best.
- In-house FBA preparation: bundling, labelling and stock injection handled at the WP fulfilment centre, keeping exemplary in-stock rates through peaks and season changes.
- Channel build-out: multiple Amazon channels created and developed from launch, each now trading at multi-million-dollar scale.
Protect
Pharmaceutical brands do not get second chances on trust, so protection runs deeper here than on a normal account.
- Global Brand Registry: set up across marketplaces, giving Théa enforcement rights over its listings everywhere it trades.
- Pharmacovigilance-trained customer service: the team answering Théa customers is trained to recognise and escalate adverse event reports, a requirement most marketplace agencies cannot meet.
- Content protection and optimisation: every listing monitored so claims, imagery and dosage information stay exactly as approved.
- Serialisation and batch traceability: product-level codes matched to batches, so any unit in the market can be traced to its source.
Grow
With the channel safe, growth compounds. The playbook covers the full surface of the platform.
- Category leadership: best-selling listings held in Amazon's Top 10 for eye care.
- Premium presence: A+ Content and a branded store designed and maintained to reflect the clinical positioning.
- Full-funnel advertising: AI-driven Sponsored Product, Display, Brand, Video and TV campaigns, tuned continuously.
- Range development: new product launches with Vine activation, upsell and cross-sell built into the catalogue to raise average order value.
- International expansion: the model extended into North America as the partnership has grown.
What changed.
Specific figures are published only once verified. Where a number is still being signed off, the outcome stands on its own.
Top 10
Best-selling listings held in Amazon's eye care category.
Multiple Amazon channels created and developed to multi-million-dollar scale.
Customer service run by a pharmacovigilance-trained team, to pharmaceutical standards.
What comes next.
WP is poised to further expand Théa's market presence across Amazon whilst enhancing the return on its marketing investment. The category keeps growing, and staying ahead of Amazon's innovation curve is central to how this account is run.
The next chapter is already live on Amazon Canada, where WP brought a grey-market channel under control and rebuilt it as an authorised operation.
One of many brands on this machine.
Théa Pharma runs on the same infrastructure as every WP partner — delivered, protected and grown at scale, by one accountable operation.
- Théa Pharma
- Baby Dove
- Cl-ear
- Dermatonics
- Bayer
- Vaseline
- LUX
- Pears
- Bausch + Lomb
- Compeed
- kelo-cote
- Berocca
- Pond’s
- Bigen
- Sarakan
- Teangi
- Suave
- Opticlear
- Nasofed
The other proofs.
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