Théa Pharmaceuticals


Théa Pharmaceuticals




UK, France, Canada


Amazon Growth & Protection, WP Hybrid Sales, B2B Logistics, D2C


With a strong partnership since 2015, WP was tasked with assisting Théa Pharmaceuticals to develop its eCommerce presence across marketplaces in the UK. More specifically, the Pureplay strategy. WP is the full-service partner for Théa Pharmaceuticals, managing end-to-end service for their Amazon strategy. The growing popularity of marketplaces, specifically Amazon, offered new growth opportunities. Yet, this also welcomed uncontrolled listings and distribution. During the partnership, Théa and WP have been able to strive for newfound growth, and turn Amazon UK into one of its fastest-growing channels. All whilst controlling and managing all brand content. Théa has become a market leader on Amazon in the category and has grown from strength to strength.


  • Created a multi-million-pound sales channel.
  • Best-selling listings in Amazon Top 10 for eye care.
  • Full global brand registry set up.
  • Vendor/Seller Hybrid Model on Amazon.
  • Upsell and cross-sell achieved to increase AOV (Average Order Value).

Work Done:

  • Full-service Amazon strategy.
  • Retail/FBA/FBM (Vendor & Seller Hybrid)
  • Pharmacovigilance customer service team.
  • Full listing management and optimisation.
  • Global brand registry set up.
  • A+ Content/Brand store design and implementation.
  • Amazon AI advertising- Sponsored Product/Display/Brand/Video.
  • In-house FBA preparation (bundling/labelling) and stock injection.
  • New product launches and vine activation.


WP will continue to grow Théa’s market share across listings, whilst improving the brand’s ROI across its marketing endeavours on Amazon. Whilst Théa has become the market leader in its category, the growth opportunities on Amazon and overall in eCommerce are only becoming greater. Keeping our brands ahead of the curve in Amazon innovation is at the heart of what WP does. Watch this space.


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