What We Do
We partner with diverse brands, both big and small, and every project brings a unique challenge. But our commitment to producing work we're proud of remains constant. Check out some of our projects below.
WP and G R Lanes revived Sarakan, a natural dental care brand, during the pandemic and made it a leading brand on Amazon UK. They also introduced it to Amazon EU and are now managing its end-to-end service for Amazon UK and EU strategy.
Amazon advertising in France and launch in Australia. We adopted an aggressive approach to target new customers and competitors directly, instead of optimising their campaigns to reduce their ACoS. This strategy led to a 46% average month-on-month increase and a 105% YoY growth.
Vaseline is a household name in the UK, but certain SKU’s are another great examples of White Space brands, a range of products very popular across various geographies that have huge potential to be activated in a new country. In this case, WP realised that potential with a range of Lip Balms.
Pears, a strong Unilever brand globally, lacked awareness in the UK, so WP worked with Unilever on an activation project to fill the white spaces in the UK market. With a brand store and best-in-class listings, Pears has seen strong brand authority on Amazon, reaching six figures in sales and increasing its market share since its launch.
WP is Théa Pharmaceuticals' full-service partner since 2015, helping them develop their eCommerce presence on UK marketplaces through a Pureplay strategy. WP turned Amazon UK into one of their fastest-growing channels, making Théa a market leader in their category while managing all brand content.