About us

WP - Our History

We Deliver, Protect and Grown brands to new heights on the Amazon Marketplace.

WP is the leading full service Amazon Growth partner for Healthcare, beauty and OTC pharmaceutical brands.

We're bringing healthcare into the digital age.

WP started from humble beginnings almost 14 years ago as online distributors for a number of healthcare brands.

Having distributed products in all consumer categories globally as part of the Amazon marketplace. By 2014, WP was present in all global Amazon marketplaces, and became a top distributor in five categories including Healthcare, Beauty and Cosmetics.

In 2015, WP saw early signs in the change of purchasing behaviour for Healthcare and OTC products. Customers were now opting for even more convenience, and services like Amazon Prime were certainly meeting that requirement. 

WP began consulting healthcare brands in 2015 on accelerating their e-commerce strategy on Amazon globally. However it soon realised that consulting alone was not sufficient to help these brands unlock their unrealised potential online.

By 2016, after years of fine tuning, WP launched its full service distribution-partnership model to selected clients to take their Amazon offering to the next level.And that’s when things accelerated…

By 2023, WP has generated over 25 million GBP (30 million USD) in sales for its clients through its full service partnership model. 

However WP has still stuck to its ethos (and Amazon’s) of treating the world like it’s still day 1, almost 14 years ago.

Meet the team

Ash Shah

Managing Director

Sam Wandi

Operations Director

Mauli Shah

Brand Development

Oliver Duffy-Lee

Marketing Director

Micheal Anthony

Finance Director

Alan Charlton

Regulatory & Operations Manager

Harvey Barrow

FC Manager

Josh Paul David

Supply Chain Manager

Rini Sharma

Data & Analytics Manager

Frequently asked