Amazon Advertising, AU Launch, Strategy
- 46% Month on Month growth/105% Year on Year from Amazon ads.
- More aggressive advertising strategy to target a broader audience.
- Compeed AU Launch.
- NTB, competitor and defensive ad strategy.
- Analytics dashboard showing vendor organic data as well as ads to best decide on advertising and full transparency.
- AU market launch.
- New listings set up.
As we continue to grow this relationship, we aim to optimise this strong platform of sales through continuous account health improvements, listing optimisations and A/B listings tests. Furthermore, we will continue to work to grow Compeed’s market share on Amazon FR and AU.